You Get What You Pay For - Part II
There are many issues that clients should address to find the entertainment company that is right for them and unfortunately many, if not most clients don't know what questions to ask. For instance, "Is your equipment owned or rented?" That might not seem like a major issue, but in many cases it is.
Most rental equipment is in decent shape, but aside from that, what does it tell you about the company itself? Our company, Firefly Audio has invested over $10,000 in equipment and lighting. Does that make us "better" than the competition? Not necessarily, but it does mean that we're committed to the business and plan on being in it for the long haul. That in itself has many implications. It makes our reputation and credibility more precious causing us to work harder to make sure we strive to go beyond any client expectations. We can't do a few mediocre jobs, get some shoddy reviews and simply decide to pack up shop by not renting equipment again.
And from a purely equipment standpoint, in most cases, owned equipment is in much better condition than comparable rented equipment. Firefly Audio stores their equipment in a climate controlled environment and performs a complete full-load system and backup test the day prior to every event. Unfortunately, in many cases companies that rent equipment don't rent backup equipment in order to lower their costs and increase their margin while leaving their client's event completely vulnerable to random equipment failures.
So this is where price comes in. Companies that rent equipment can often charge much lower prices because one-time rental fees for most run-of-the-mill DJ equipment is much lower than the cost of investing in state-of-the-art DJ equipment. Again, does this mean that higher priced DJs are always better or that all companies that rent equipment are substandard? Of course not, but these are some serious considerations to take into account when deciding on the entertainment for your particular event. As mentioned in Part I, is it worth the risk when planning once in a lifetime events?
Most rental equipment is in decent shape, but aside from that, what does it tell you about the company itself? Our company, Firefly Audio has invested over $10,000 in equipment and lighting. Does that make us "better" than the competition? Not necessarily, but it does mean that we're committed to the business and plan on being in it for the long haul. That in itself has many implications. It makes our reputation and credibility more precious causing us to work harder to make sure we strive to go beyond any client expectations. We can't do a few mediocre jobs, get some shoddy reviews and simply decide to pack up shop by not renting equipment again.
And from a purely equipment standpoint, in most cases, owned equipment is in much better condition than comparable rented equipment. Firefly Audio stores their equipment in a climate controlled environment and performs a complete full-load system and backup test the day prior to every event. Unfortunately, in many cases companies that rent equipment don't rent backup equipment in order to lower their costs and increase their margin while leaving their client's event completely vulnerable to random equipment failures.
So this is where price comes in. Companies that rent equipment can often charge much lower prices because one-time rental fees for most run-of-the-mill DJ equipment is much lower than the cost of investing in state-of-the-art DJ equipment. Again, does this mean that higher priced DJs are always better or that all companies that rent equipment are substandard? Of course not, but these are some serious considerations to take into account when deciding on the entertainment for your particular event. As mentioned in Part I, is it worth the risk when planning once in a lifetime events?
posted by Firefly Audio at
9:40 AM
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